EXCO PRESENTATION • 14 SLIDES

Freevision PlayAdvertising Revenue Opportunity

We've built a high-growth media destination with a highly engaged audience.

It's time to monetise that audience.

Why Now

We've achieved the scale and engagement metrics that make us attractive to premium advertisers

Why We Need Continuity

Ad revenue depends on sustained traffic growth—which our current agencies deliver

How We Execute

A clear 3-month roadmap to launch and scale our advertising business

"This presentation demonstrates why Freevision Play is ready to sell advertising space, why we must maintain our growth momentum, and how we'll execute on this revenue opportunity."

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Freevision PlayAdvertising Revenue Opportunity

We've built a high-growth media destination with a highly engaged audience.

It's time to monetise that audience.

Why Now

We've achieved the scale and engagement metrics that make us attractive to premium advertisers

Why We Need Continuity

Ad revenue depends on sustained traffic growth—which our current agencies deliver

How We Execute

A clear 3-month roadmap to launch and scale our advertising business

"This presentation demonstrates why Freevision Play is ready to sell advertising space, why we must maintain our growth momentum, and how we'll execute on this revenue opportunity."

What isFreevision Play?

South Africa's premier free-to-access OTT streaming platform and digital content destination

On-Demand Streaming

Full library of local and international content including movies, series, documentaries, and original productions available anytime, anywhere

Live TV Channels

Multiple live streaming channels covering news, entertainment, sports, lifestyle, and local programming with real-time engagement

Community Content

User-generated content, creator partnerships, influencer collaborations, and interactive community features that drive engagement

Digital Content Hub

Articles, interviews, behind-the-scenes content, entertainment news, and lifestyle features that keep audiences engaged beyond video

100% Free

No subscription fees or paywalls

Mobile-First

Optimized for on-the-go viewing

Local Focus

South African content and culture

Freevision Play is where South African audiences spend their time consuming entertainment, news, and lifestyle content—making it the perfect environment for brand advertising.

Audience ReachPlatform Growth & Multi-Channel Presence

The proof of scale: An engaged and growing audience with proven content consumption behaviour across web, social, and mobile platforms

71,659

Active Users

+224.6% YoY

124,274

Sessions

+178.4% YoY

326,602

Page Views

+158.6% YoY

37.9M+

Total Impressions

Across all platforms

283,800+

Total Engagements

This is the value proposition for advertisers: an engaged and growing audience with proven content consumption behaviour across multiple touchpoints

Geographic Distribution

Active users across key markets with strong SA concentration

South Africa

57K

77.4%

🇿🇦

United States

7.7K

10.4%

🇺🇸

China

4.3K

5.8%

🇨🇳

Indonesia

1.3K

1.8%

🇮🇩

Device Distribution

Mobile-first audience perfect for modern campaigns

77.1%

Mobile

18.3%

Desktop

3.5%

Tablet

1.1%

Smart TV

Audience ProfileWho Advertisers Can Reach

A defined, engaged market with high purchasing power and repeat behaviour

Demographics

High purchasing power audience

18-44 Years

Dominant Age Group

25-34Largest segment (31.8%)

35-44Second largest

18-24Strong presence (15.7%)

Gender Distribution

WebsiteBalanced

50.2% F

49.8% M

Geography

Concentrated in key markets

77.4%

From South Africa

Cape Town18.1%

Pretoria13.7%

Soweto6.3%

Johannesburg6.1%

Durban3.3%

Pietermaritzburg2.2%

Gqeberha2.2%

Devices

Mobile-first audience

77.1%

Mobile Users

Ideal for performance campaigns and on-the-go engagement

Interests

Diverse engagement patterns

News & Politics7.1K

Technology/Mobile6.6K

Sports & Fitness6.3K

Media & Entertainment6.2K

Language Distribution

Predominantly English-speaking audience

English

Primary language (~80K users)

Chinese

Secondary

French

Tertiary

Others

Indonesian, Spanish, Arabic

Top Browsers

ChromeDominant

Android WebviewHigh usage

SafariiOS users

Samsung InternetMobile

Device Brands

Samsung29.6%

Apple17.1%

Google11.9%

Huawei10.1%

Why Brands ShouldAdvertise on Freevision Play

"Freevision Play is where local audiences spend time — and where brands belong."

Fast-Growing Platform

A fast-growing OTT and content hub with mass reach and niche targeting power

Contextually Relevant

Entertainment, local content, and lifestyle environment where brands fit naturally

Brand-Safe Environment

Premium, credible environment for campaigns that require trust and authenticity

Cost-Efficient Reach

Highly cost-efficient audience reach compared to mainstream media channels

The Value Proposition

Mass Reach

71K+ active users and growing

Niche Targeting

Defined demographics & behaviour

Premium Content

Brand-safe local content

A contextually relevant environment where brands fit naturally and audiences engage authentically

Advertising OpportunitiesThe Inventory

Multiple high-impact placements across web, video, and social media platforms

Hero Homepage Banner

Premium top-of-page placement

High-impact brand awareness

Video Pre-roll Ads

Plays before on-demand content

Storytelling and high recall

Skippable Video Ads

User-friendly video ads with skip option after 5 seconds

Engaged viewers & brand safety

Sidebar & Display Ads

Across site pages

Always-on visibility

Category Sponsorships

Full ownership of a channel or show page

Exclusivity and positioning

Social Media Advertising

Sponsored posts across Freevision's social platforms

Extended reach & social engagement

Mid-roll Video Ads

Ads during longer content pieces

Captive audience attention

Flexible Integration Options

From high-impact hero banners to seamless native content and social media reach, we offer advertising solutions that match your campaign objectives and budget

Multiple touchpoints across web, video, and social platforms — from awareness to conversion

Commercial ModelsHow Brands Can Buy

Flexible pricing options with transparent CPM-based models and custom packages

CPM - Banner

Cost per 1,000 Impressions

Banner advertising across the platform

R150 - R300 CPM

Hero homepage banners

Display ads

Sidebar placements

CPM - Video

Cost per 1,000 Impressions

Video advertising across all content

R150 - R300 CPM

Pre-roll ads

Skippable video ads

Mid-roll placements

Tiered Package Examples (Tailored For Prospective Clients)

Bronze

Entry-level visibility

R50,000/month

• Display ads
• Standard placements
• Monthly reporting
• 300,000 impressions

Silver

Enhanced reach

R150,000/month

• Display & sidebar ads
• Video pre-roll
• Weekly reporting
• 1M impressions

Gold

Premium exclusivity

R300,000/month

• All banner placements
• All video ad formats
• Category sponsorship
• Social media advertising
• Real-time analytics
• 2M+ impressions

Custom

Tailored solutions

Contact Sales

• Bespoke packages
• Custom integrations
• Dedicated support
• Flexible terms
• Enterprise solutions

Booking TermsClear & Transparent

Professional terms designed for smooth campaign execution and advertiser confidence

Booking Process

Minimum 7 days advance booking required
Campaign briefs due 5 business days before launch
Creative assets due 3 business days before launch
Approval process: 24-48 hours

Payment Terms

50% deposit required upon booking confirmation
Balance due before campaign launch
Net 30 payment terms for approved agencies
Accepted: EFT, Credit Card, Purchase Orders

Campaign Duration

Minimum campaign duration: 7 days
Standard packages: 30, 60, 90 days
Always-on campaigns available
Flexible start dates subject to availability

Cancellation Policy

Free cancellation up to 14 days before launch
50% fee for cancellations 7-14 days before
No refunds within 7 days of launch
Campaign pauses: pro-rated credits available

Content Guidelines

All ads subject to editorial approval
Must comply with ASA advertising standards
No misleading or offensive content
Brand safety guidelines strictly enforced

Performance Guarantees

Guaranteed impression delivery (CPM campaigns)
Make-goods provided for under-delivery
Viewability standards: 50% in-view for 1 second
Monthly performance reviews included

Dedicated Account Management

Every advertiser receives a dedicated account manager for campaign planning, optimization, and reporting

Pre-Campaign

Strategy consultation, audience insights, creative guidance

During Campaign

Real-time monitoring, optimization recommendations, issue resolution

Post-Campaign

Detailed reporting, insights analysis, future planning

Reporting & Analytics3-Month Campaign Tracking

Comprehensive tracking and transparent reporting throughout your 3-month advertising campaign

Impressions

Total ad views delivered

Real-time 3-month tracking

Clicks & CTR

Click-through performance

Hourly updates

Reach & Frequency

Unique users and exposure rate

3-month aggregation

Conversions

Actions and goal completions

Event-based tracking

Engagement Time

Time spent with ad content

Session-level data

Performance Trends

Day-over-day comparisons

3-month trend analysis

Reporting Options

Complete reporting suite for your 3-month advertising campaign

Real-Time Dashboard

24/7 access to live campaign metrics over 3 months

Live metrics
Custom date ranges
3-month trend analysis

Scheduled Reports

Automated reporting throughout your 3-month campaign

Weekly performance updates
Monthly deep-dives
3-month campaign summary

Custom Analytics

Tailored reporting for your KPIs

Custom metrics
Audience segments
Attribution modeling

Viewability Standards

All campaigns measured against IAB viewability standards. Display ads: 50% in-view for 1 second. Video ads: 50% in-view for 2 seconds.

API Access

Enterprise clients receive API access for seamless integration with your existing analytics platforms and marketing dashboards.

Expected PerformanceProven Results Across All Platforms

"This isn't hypothetical. The performance is proven — and advertisers can tap into it immediately."

1.9%

Average CTR

Facebook/Instagram campaigns

Industry avg: 0.5-1.0%

42.5%

Engagement Rate

Google Ads campaigns

Highly engaged audience

R0.07

Average CPE

Cost per engagement

25.4M impressions delivered

R4.24

Cost Per Install

App install campaigns

7.1K installs achieved

ROI Potential

High CTR

Up to 5.37% on Google Display campaigns

Strong Engagement

42.5% engagement shows active participation

Cost Efficient

R0.07 CPE delivers exceptional value

Performance Benchmarks

CTR up to 5.37% vs industry 0.5-1.0%
37.9M total impressions delivered
1.6M+ total clicks generated
7.1K app installs at R4.24 CPI

Advertiser Benefits

Proven performance across 5 platforms
Engaged, returning audience
Cost-effective reach at scale
Multi-channel campaign opportunities

Why We Must Continue WithOur Current Digital & Creative Agencies

An always-on, evergreen partnership—not a pause. Without these agencies, there is no platform growth.

The Non-Negotiable Reality

"We cannot pause or change agencies now. Our current partners have delivered +224.6% growth and must continue into October and beyond as an always-on operation. Without them, traffic stops. Without traffic, there is no advertising business to launch."

Traffic = Revenue

Every user is potential ad revenue

Our digital advertising campaigns have driven +224.6% user growth. Without continuous investment in audience acquisition, traffic plateaus and ad inventory loses value. Advertisers pay for reach—we must maintain it.

Engagement = Premium Rates

Quality content commands higher CPMs

Our creative agency delivers 42.5% engagement rates through compelling content. High engagement means longer sessions, more ad impressions, and premium pricing. This is what differentiates us from competitors.

Momentum is Everything

Growth compounds over time

We've generated 6.1M+ impressions through consistent campaigns. Stopping now means losing momentum, audience attention, and market position. Advertisers want platforms with upward trajectories, not stagnant ones.

The Risk of Change

Don't fix what's working

Changing agencies mid-growth means onboarding delays, strategy resets, and performance dips. We'd be launching an ad business with declining traffic—exactly when we need to show strength to potential advertisers.

What Our Current Partners Deliver

+224.6%

User growth YoY from digital campaigns

42.5%

Engagement rate from creative content

6.1M+

Impressions—the inventory we'll monetise

EXCO Decision Required: Approve continuation of current Digital & Creative agencies as an always-on, evergreen setup through October and beyond—essential for platform survival and ad revenue launch

Revenue Growth3-Month Roadmap

Fast-track to monetization and sustainable revenue generation

Critical: Agency Continuity Required

This 3-month setup plan requires our Digital and Creative agencies to continue running campaigns without pause. Traffic growth cannot stop during setup—agencies must maintain always-on campaigns throughout October and beyond to ensure we have the audience inventory advertisers need. Without continuous agency support, there is no platform growth and no ad revenue opportunity.

Month 1

Setup & Pricing

Define ad units & packages

Set rate cards

Build media kit

Finalize inventory

Month 2

Sales & Enablement

Appoint sales agency

Develop sales materials

Build pipeline

Train sales team

Month 3

Launch & Monetise

Go to market

Launch campaigns

Activate sponsorships

Start revenue generation

The Path Forward

Setup

Enable

Launch

Success Factors

Agencies continue always-on campaigns
Continuous traffic & audience growth
Clear inventory definition
Strong sales enablement

Key Milestones

Media kit ready Month 1
Sales team trained Month 2
First campaigns live Month 3

Strategic Recommendations

For the Next Growth Phase

Build Freevision Play into a high-value, habit-forming, culturally relevant entertainment ecosystem

Audience Growth & Retention

Build a Continuous Audience Growth Engine

Establish always-on digital campaigns running 365 days a year with tactical bursts around content releases and seasonal events.

Create Personalised User Journeys

Develop recommendation algorithms similar to Netflix with 'Because you watched...' and dynamic homepage experiences.

Develop a Loyalty and Rewards Layer

Introduce gamified engagement where users earn points, badges, or exclusive access for watching and sharing content.

Strategic Partnerships

Forge Brand Partnerships

Partner with Samsung for device pre-installation, mobile networks for zero-rated bundles, and retail chains for in-store promotions.

Build Strategic Data Partnerships

Explore data-sharing partnerships with telecom providers and device manufacturers for improved targeting and bundled offerings.

Community & Engagement

Launch Location-Based Fan Activations

Execute high-impact activations in malls, campuses, and transport hubs with themed experiences and interactive screens.

Expand Into Community-Led Models

Build local fan clubs, watch parties, and user-generated content challenges to keep users active between content drops.

Create Always-On Youth Strategies

Establish ongoing outreach through university partnerships, township events, and creator-led initiatives targeting early adopters.

Content Strategy

Introduce Parallel Content Ecosystems

Develop podcasts, behind-the-scenes content, newsletters, and short-form clips to engage users beyond video streaming.

Turn Content Releases into Cultural Moments

Treat new launches as cultural events with teaser campaigns, countdowns, influencer collaborations, and social challenges.

Create Hyperlocal Content

Commission regional content, local documentaries, and collaborations with South African creators to drive loyalty through relevance.

Marketing & Innovation

Invest in Data-Led Storytelling

Leverage analytics to understand audience interests and create campaigns around insights for maximum conversion efficiency.

Focus on Mobile-First Experiences

Design campaigns for mobile consumption with interactive stories, vertical content, and SMS/WhatsApp-based teasers.

Elevate Campaign Creativity

Experiment with interactive ad units, AI-personalised campaigns, voice-activated promotions, and AR content previews.

Objective: These recommendations mirror strategies used by Netflix, Showmax, and DStv to drive continuous user growth, deep retention, and enduring brand loyalty.

EXCO DecisionWhy Now, Why Us, What Next

"We're not just selling ad space—we're building a sustainable revenue stream from our most valuable asset: our audience."

The Opportunity Before Us

Freevision Play has achieved the scale, engagement, and audience quality that advertisers pay premium rates for. The infrastructure is built. The audience is here. Now is the time to monetise.

Untapped Revenue

Every impression has value

With 37.9M+ impressions across all platforms and 71,659 active users, we're sitting on significant untapped revenue. At our CPM rates (R150-R300), this represents R2.85M-R5.7M+ in potential quarterly ad revenue over 3 months.

Growth Trajectory

Momentum is on our side

+224.6% user growth YoY means our inventory value increases monthly. The longer we wait to monetise, the more revenue we leave on the table. Our current agencies are driving this growth—we need them to continue.

Premium Audience

Quality over quantity

42.5% engagement rate and 77.4% South African audience (prime demographic: 25-44) makes us attractive to local brands. We're not just offering impressions—we're offering access to an engaged, targetable community.

Ready to Launch

Infrastructure in place

We have the platform, the traffic, the engagement, and the roadmap. With EXCO approval, we can launch our ad business within 3 months and start generating revenue immediately. The opportunity is immediate.

The Numbers

71.7K

Active users (+224.6% YoY)

37.9M

Total impressions (all platforms)

124K

Sessions (+178.4% YoY)

42.5%

Engagement rate

What We're Asking EXCO to Approve

1. Launch Ad Business

Approve 3-month roadmap and resource allocation for advertising revenue stream

2. Maintain Agency Continuity

Continue current digital and creative partnerships through 3-month launch phase to protect growth

3. Sales Enablement Budget

Allocate budget for sales agency, media kit development, and go-to-market execution

Ad revenue is not a one-time play—it's a long-term business model that only works with sustained audience growth